Unveiling a new project: Making Analytics Work

Posted by Q McCallum on 2013-04-25

Earlier this year, I previewed some upcoming projects. Today, I can add one to the list (and scratch out one of the “TBD” placeholders on the publications page while I’m at it):

I’m very pleased to have paired up with Brett Goldstein to write a new book. The working title is Making Analytics Work: Case by Case. The book will be a source of practical advice for CxOs, managers, and team leads who have been tasked with building an internal analytics practice.

To do this, we’re going to interview people in key roles, to learn from their experiences. Maybe you’d like to contribute, as well?

Our post on today’s Strata Blog has more details on the book, and how to contact us.